Saturday, February 2, 2013

"The Successful Artist: Friends of the Yellow Barn Fundraiser"

Catriona Fraser and Walt Bartman at the
18th Annual Yellow Barn Members Show

"The Successful Artist: Friends of the Yellow Barn Fundraiser"
Yellow Barn Studio and Gallery
February 16th 10:00 am - 4:00 pm
 $100 for Yellow Barn Members
$135 for non-members
Must RSVP to jordan@jjbruns.com by Feb 13th (hard deadline)

This Saturday, February 16th, fundraiser for the "Friends of the Yellow Barn" is designed for the artist who is serious about their art career. Every artist will receive a resource packet including a CD of essential documents and other reference materials.  Light fare will be served during the 6 hour workshop. 

The presenter, Catriona Fraser, is the owner and Director of the Fraser Gallery. Ms. Fraser has over 16 years experience as one of the most successful art dealers in the area and has earned an excellent reputation for supporting local emerging artists. She is the Director of the Bethesda Fine Arts Festival and serves on the Advisory Panel for the Bethesda Arts and Entertainment District and on the Board of the Washington School of Photography. Ms. Fraser is also the Chair of the Trawick Prize, an annual competition that awards $14,000 to visual artists from D.C, Maryland, and Virginia, as well as the Chair of the Bethesda Painting Awards, an annual competition that awards $14,000 to painters from D.C, Maryland, and Virginia. From 2009 - 2011, Ms. Fraser served as President of the Art Dealers Association of Greater Washington.

Topics to be discussed include:
The following issues will be covered during the seminar:
  • Materials
    - Buying materials: lowering your costs
    - Presentation
  • Conservation issues
    - Archival Matting and Framing
  • Limited editions - signing and numbering
    - Prints vs. Reproduction
    - Iris Prints (Pros and Cons)
  • Creating a Resume
  • Building a Portfolio
  • Juried Shows
    - Strategies for Getting Accepted
    - How to photograph your artwork
  • Selling your art
    - How to write a press release
    - Publicity
  • Galleries
    - Vanity Galleries
    - Co-Operatives
    - Commercial Galleries
    - Non-profit Art spaces
    - How to approach a gallery
    - Gallery/Artist Relationships
    - Contracts
  • Outdoor Art Festivals
    - Resources
    - Display systems and tents
    - Best shows and ones to avoid
    - Accepting Credit cards
  • Grants
    - DC
    - Regional
    - National
  • Alternative Marketing

To reserve you space, please email jordan@jjbruns.com